Google Says It Will Bid for Wireless Spectrum

The New York Times
November 30, 2007
By The Associated Press

As Wall Street Journal predicted, Google will bid for wireless sprectrum.

The Federal Communications Commission is auctioning the 700-megahertz spectrum to increase bandwidth for mobile phone and Internet services.

Google covets the “C Block” of the spectrum — which carries a reserve price of $4.6 billion — because regulators stipulated that whoever operates it must allow their users to download any software application they want to a mobile device.

Read the full article:
http://www.nytimes.com/aponline/technology/apee-google.html?
_r=1&ref=technology&oref=slogin

Google Helps Callers Find Themselves With Maps App

MediaPost Publications
November 29, 2007
By Mark Walsh

Nice news about a new feature by Google Mobile Maps Application. Now users can know their approximate location.

The technology uses information broadcast from cell towers combined with Google algorithms to determine location within a neighborhood. In relation to privacy issues, Google says that it doesn’t gather any personally identifiable information or link any personal information with location data through the new My Location feature. “So that means we don’t know name, phone number, email or even account log-in as part of this feature,” says a Google spokesperson.

Read the full article:

http://publications.mediapost.com/index.cfm?fuseaction=Articles.san&s=
71753&Nid=36807&p=412316

Did Google Slap You?

Buzzle.com
September 23, 2006
By Dale King

A flashback about SEO, sales and content:

Technically speaking, Google changed their “Quality Score” standards. The change mostly effects marketers who point their AdWords campaigns to simple sales pages and squeeze pages (AKA lead capture pages). These marketers have lost a lot of traffic and impressions and have seen their cost per click skyrocket.

Google has made it crystal clear about its requirements that you make your pages relevant to the keyword, title and description used in your ad.

Read the full article:
http://www.buzzle.com/articles/google-adwords-affiliate
-program-promotion.html

Mobile Web: So Close Yet So Far

The New York Times
November 25, 2007
By Michael Fitzgerald

NYT published last week a very good analysis of mobile conjuncture and development:

On the surface, the mobile Web is a happening place. There’s the iPhone in all its glory. More than 30 companies have signed up for the Open Handset Alliance from Google, which aims to bring the wide-open development environment of the Internet to mobile devices.

Nokia, which owns nearly 40 percent of the world market for cellphones, is snapping up Web technology companies and has made an eye-popping $8.1 billion bid for Navteq, a digital mapping service. There are also the requisite start-ups chasing the market.

It all looks good, but the wireless communications business smacks of a soap opera, with disaster lurking like your next dropped call.

Read the full article:
http://www.nytimes.com/2007/11/25/technology/25proto.html?_
r=1&oref=slogin&pagewanted=print

Google Plans Service to Store Users’ Data

The Wall Street Journal
November 27, 2007
By Kevin J. Delaney and Vauhini Vara

News and speculation about a new service by Google:

Google is preparing a service that would let users store on its computers essentially all of the files they might keep on their personal-computer hard drives — such as word-processing documents, digital music, video clips and images, say people familiar with the matter. The service could let users access their files via the Internet from different computers and mobile devices when they sign on with a password, and share them online with friends. It could be released as early as a few months from now, one of the people said.

Read the full news:
http://online.wsj.com/article/SB119612660573504716.html

How to Measure The Engagement in Marketing Campaigns?

Media Post Publications
November 26, 2007
By Gavin O’Malley

A study analyzes the social engagement in marketing campaigns:

JupiterResearch recently analyzed the European market for social and engagement marketing, which highlights key findings about how marketers and their agencies measure the effectiveness of engagement in marketing campaigns.

Read the full article:
http://publications.mediapost.com/index.cfm?fuseaction=Articles.
san&s=71495&Nid=36676&p=412316

Turning A Blog Post Into Passive Income

Entrepreuner’s Journey Blog
November 26, 2007
By Yaro Starak

The title shows what we can expect from the post.

As you put into action techniques to make money online you begin to realize how truly NOT passive most ways of making money on the Internet are.

In fact, I am yet to come across one income method that really is passive - and by that I mean pure passive. You set it up, walk away and it keeps making money.

Read the full post:
http://www.entrepreneurs-journey.com/908/how-to-turn-a-blog-post-
into-passive-income/

Discussion About Facebook Users and Their Data

Calacanis.com
November 25, 2007
By Jason Calacanis

This post is about all the discussion on how Facebook is using their data. Check it out:

All of this comes up because Facebook has done three things that are at once extremely innovative, extremely rude, extremely helpful, and extremely disconcerting:
1. They are collecting and republishing user data on a level not before seen by users.
2. They are allowing advertisers to use this data to reach these users.
3. They are not giving this information–information that has put their value at $15 billion–back to their users.

Read the full post:
http://www.calacanis.com/2007/11/25/the-wonderful-horrible-life-of-
facebook-users-and-their-data-or/#comments

Microsoft Will Face Online Fight On Core Software

The Times
November 22, 2007
By Ashling O’Connor

News about on-line software by Microsoft:

The co-founder of Hotmail, the web-based e-mail service bought by Microsoft for $400 million a decade ago, is challenging the American software giant’s core $20 billion (£9.7 billion) office desktop business.

Yesterday Sabeer Bhatia released a free online rival to the bestselling Office suite of applications that will allow users to view, share and edit documents from any computer.

Read the full article:
http://business.timesonline.co.uk/tol/business/industry_sectors/technology/
article2917414.ece

Overlapping the Social Graph

KenRadio
IQ Reports by KenRadio.com

Interesting information about social networker users:

OpenSocial is Google’s new open platform toolset which allows social networking site the ability to connect their databases and users together creating “open standards” so users can access their data on any social network. The project is still taking shape, but it looks like it will give users access to widgets across a bunch of social networks. Looking at the OpenSocial coalition of social networks, some, like LinkedIn, clearly fall into the professional branches of the “social graph” or that virtual map of all our relationships.

Other social networks, like Friendster are much more personal in nature. Facebook, which is not part of OpenSocial, may be the only social network to have criss-crossed professional and personal boundaries, at least among internet professionals.

Read the full article:
http://www.kenradio.com/content/view/1145/35/