Facebook Unveils New Advertising Program
MediaPost Publications
November 7, 2007
By Mark Walsh
With all the hype and secrecy surrounding a New York fashion show, social networking site Facebook unveiled its new advertising program at a high-toned affair on Manhattan’s West Side.
Standing before a packed room of top media and ad executives, Facebook founder and CEO Mark Zuckerberg told audience members the media industry was on the cusp of a once-in-a-century change because of the myriad interconnections among people made possible by the Internet.
“The next 100 years starts today, and it’s going to be different,” declared Zuckerberg without irony before laying out Facebook’s new advertising options–which launched Tuesday and encompass sponsored pages, ads linked to members’ activities, and a reporting capability for Facebook ads.
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