Google Refines Site Targeting, Adds Bid Options
SearchEngineWatch.com
November 8, 2007
By Kevin Newcomb
Google has changed the way it allows advertisers to target ads by site in its content network, and added a cost-per-click (CPC)
bidding option for those ads. While advertisers have been able to target a specific site through site targeting for the past two years, they will now be able to target specific subsections of a site through the newly renamed placement targeting feature. So advertisers can now serve ads only to the sports section of a news site, or only to ad units above the fold on a given page.
Read the full article:
http://blog.searchenginewatch.com/blog/071108-094048
