How to Measure The Engagement in Marketing Campaigns?
Media Post Publications
November 26, 2007
By Gavin O’Malley
A study analyzes the social engagement in marketing campaigns:
JupiterResearch recently analyzed the European market for social and engagement marketing, which highlights key findings about how marketers and their agencies measure the effectiveness of engagement in marketing campaigns.
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http://publications.mediapost.com/index.cfm?fuseaction=Articles.
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