Identifying The Social Networker
KenRadio
IQ Reports by KenRadio.com
November 16th, 2007
In a new study that identifies key differences in behavior and digital media consumption between those who visit social networks and those who don’t found differences between the US Social Networker and the International Social Networker. Over half of all US Social Networkers have watched TV shows or video streams online. In addition, US Social Networkers are significantly more likely to download TV programs, burn/copy a movie or TV show, and download a feature length film, this according to the report by Ipsos Insight. Social Networkers are significantly more likely to own technology, consume more digital entertainment, and own more mobile devices. The US Social Networker owns significantly more technology than their International counterparts, and both of them own more technology than those who have never visited a social networking site.
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