Marketers Missing Out on Word of Mouth?
eMarketer
December 18, 2007
Research about how internet has been influencing consumer-purchase decisions:
Advice from friends, family and experts is consistently cited as an important factor in consumer-purchase decisions. And the Internet has made it easier to spread word of mouth quickly.
Read the full article:
http://www.emarketer.com/Article.aspx?id=1005734&src=article2_newsltr
