M:Metrics Introduces Mobile Ad-Tracking Service
MediaPost
November 15, 2007
By Mark Walsh
Mobile Research firm M:Metrics has launched a new ad-tracking service that will provide information on mobile advertisers by industry, company and product or service category. As the first third-party service of its kind for mobile media, M:AdTracker will initially only monitor display ads on the mobile Web as well as on carrier networks. By next year, the service is expected to also track mobile text and search ads, as well as metrics for ad impressions, click-through rates and ad-spending estimates.
While no specific data has yet been released, early findings indicate that big-name marketers are already migrating to mobile screens. “That is pleasing to see, just in terms of the pedigree of advertisers and the volume of advertising,” says M:Metrics CEO Will Hodgman. “Mobile is showing a speed of adoption that we’ve just come to appreciate on the Internet.”
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