Social Media and Sponsored Twittering
Business Pundit
November 11, 2007
By Rob
Is twitter a frivolous tool? That is what many people (me included) have said in the past, but now Beam Brands has sponsored a live twitter of Robby Gordon at the Baja 1000. Jason Falls of the Social Media Explorer blog came up with the idea because Beam Brands is a client of his.
I’ll be manning a satellite phone to provide Twitter updates from the team during the 18- to 24-hour endurance race down the Baja peninsula in Mexico.
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http://www.businesspundit.com/50226711/social_media_and_sponsored_
twittering.php
