Spending on Conversational Marketing
KenRadio.com
IQ Reports by Ken Radio
Trends of the use of conversational marketing and social networking data:
Spending on social media and conversational marketing will outpace that of traditional marketing by 2012. Marketers must do to become a part of the dialogue and how to leverage conversations in ways that benefit businesses, brands and lives, according to a study by TWI Surveys. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketers believe that in 5 years they’ll be spending as much or more on conversational marketing vs. traditional marketing. The findings indicate that while social media adoption is still very much in its infancy, communications professionals foresee significant growth in adoption and spending over the next five years.
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