Mariana Oliveira | December 11, 2007 | 6:49 am

Are You Positioned For Permanent Advertising Contraction?

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Online Spin
December 7, 2007
By Max Kalehoff

By http://i68.photobucket.com/albums/i22/giblet4475/businessman.jpgInternet is dynamics. Would you be prepared to changes?

(…)It’s critical to view online advertising not as a safe haven, nor as an advertising subset with solid fundamentals. Online advertising must be viewed as transformative. Sure, online advertising is a bright spot, but it’s really a pervasive entrée to digital media ubiquity. It means all of our silo-plagued concepts of media categories — like Internet, newspaper, television, stuffed into this latest ZenithOptimedia report — will eventually connect and blur onto the digital grid. That will lead us to adopt models based less on media formats and audience proxies, and more on actual people, content, behaviors, receptivity, relationships and performance.

Read the full article: http://blogs.mediapost.com/spin/?p=1188

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    • Mariana Oliveira | | 6:00 am

    Adroll.com - Packaged Content For Advertisers

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    Oylinki.com
    December 6, 2007

    Very nice tip for publishers and advertisers. The service is free!

    If you’re a publisher, you can get Adroll’s philosophy working for you by connecting with other similar themed sites to make your content more valuable and easier for advertisers to search for and invest in. Advertisers may choose to either invest in your site alone, or they can advertise in a variety of sites across your content network. If you’re an advertiser, Adroll can help you hunt down the perfect package of sites on which to buy space by letting you pick the ad communities which best suit your interests and needs.

    Read the full article: http://oylinki.com/blog/?p=163

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    • Mariana Oliveira | December 8, 2007 | 5:56 am

    Google Bans Ads For (Most) Paid Links Marketplaces

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    Blogoscoped
    December 2, 2007
    By Philipp Lenssen

    Discussion about advertising, spam and Google.

    Google continues to crack down on those text link advertising methods which don’t carry the “nofollow” attribute as a “machine-readable disclosure.” The latest move, triggered by communication between Google’s web spam team and the Google AdWords department, as Google’s Matt Cutts says, is to disallow the advertising for such PageRank-selling schemes via Google.
    Compare the ads for the query pr8 – i.e. “PageRank 8” – from November 18th with today.

    Read the full article: http://blogoscoped.com/archive/2007-12-02-n40.html

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