To Online Shoppers, Price Is Everything
Marketing Daily | MediaPost Publications
December 14, 2007
By Sarah Mahoney
What consumers really look for? Marketing Daily gave some tips:
With uncertainties about the economy creeping into more and more holiday purchase decisions, a new survey of online shoppers finds that price trumps everything. About 43% of online shoppers say a product’s price is the most important factor in making a purchase, according to the poll conducted by Synovate of Chicago for Guidance, a technology advisor based in Marina del Rey, Calif. And 18% named free shipping.
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