Widgets Craze In Full View
Media Post Publications
November 6, 2007
By Tameka Kee
At Omma’s Widget Session Track on Tuesday, executives from RockYou and Slide.com, two companies at the forefront of the widget craze, said their portable applications netted 90 million and 134 million unique monthly page views respectively (and Slide didn’t even count Facebook users).
But when asked how many of those viewers had actually loaded the widget onto their page, the numbers dropped to about 15-20 million for RockYou, and 30 million for Slide–roughly one out of five for both companies. This distinction between page views and actual user engagement with widgets (and ultimately, the brands associated with them) was a focal point of the panel’s discussion.
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